Roadshow events can be a great way for a company to take a message to local markets, create awareness of products and provide training for staff, partners and customers. These corporate events are also often integrated into a wider campaign to drive new business. However, conducting a large roadshow campaign can be a logistical nightmare. Fortunately, it’s what we do and have great expertise in taking the overall message and adapting it to each local country requirement.
We know from experience that the most important stage in conducting a roadshow is the planning stage. At this point, we challenge our clients to ensure that each and every detail in the process is considered. The creative stage of our process ensures that cultural differences are taken into account so the roadshow is modified for different audiences.
Roadshow events provide a unique opportunity to capture and benchmark a significant amount of valuable data from each location in order to influence future investment decisions.