Digital Signage

Digital signage (also called dynamic signage) is a form of electronic display that shows video, image, text, RSS, animations and HTML information in public and private places for informational or advertising purposes. A digital sign usually consists of a computer or playback device connected to a large, bright digital screen such as an LCD, LED or plasma display.

Digital signage is used in retail, manufacturing production lines, schools, libraries, office buildings, medical facilities, airports, train and bus stations, banks, hospitality and other public venues. If the display is connected to a computer, the data on the screen can be updated in real time by means of an Internet or proprietary network connection. Data transmission and storage are streamlined by compression to minimise file size. The system can employ multiple screens if multiple messages are required.

The applications for digital signage are diverse, but include:

Corporate Communications – An example may be to provide all staff with some identical content common on all screens, but unique content just for the call centre in one field, marketing in another and accounts in another, with meeting room bookings displayed at the front of the boardroom.

Education – Digital signage can be used to effectively communicate messages to staff, students and visiting guests in reception areas, staff rooms, common rooms, etc allowing only relevant audience content on the required screens. 


“We just want to say a huge thank you to you and your team for all the help and support during our conference. Its incredible how great lighting can transform a room. Your guys were amazing and incredible! They were attentive, helpful and worked so so hard all day and night. We really appreciate working with suppliers of such a good service.

Regards Tarryn – ROYAL CANIN”

“Thanks for the install yesterday. Your Team was punctual, professional and very patient with us here at Takealot. Also dealing with you, from a "getting a quote done" perspective was quick and efficient. People are always quick to raise bad service, but you guys provided me with fast and good quality work. Thanks to you and the team.

Regards Paul Malherbe - TAKEALOT

Defence Dept of SA
Old Mutual
Pick n Pay
Shoprite and Checkers
Tiger Brands
Tongaat Hulett

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There are several advantages to the use of digital signs instead of paper signs. Digital signs can be updated at will by remote control while paper signs require individual replacement and physical travel to sign sites by personnel. Because digital signs require no paper or paint, they are more environmentally friendly than traditional signs. Digital signs can be animated and can deliver sound as well as visual content.

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