Digital signage (also called dynamic signage) is a form of electronic display that shows video, image, text, RSS, animations and HTML information in public and private places for informational or advertising purposes. A digital sign usually consists of a computer or playback device connected to a large, bright digital screen such as an LCD, LED or plasma display.
Digital signage is used in retail, manufacturing production lines, schools, libraries, office buildings, medical facilities, airports, train and bus stations, banks, hospitality and other public venues. If the display is connected to a computer, the data on the screen can be updated in real time by means of an Internet or proprietary network connection. Data transmission and storage are streamlined by compression to minimise file size. The system can employ multiple screens if multiple messages are required.
The applications for digital signage are diverse, but include:
Corporate Communications – An example may be to provide all staff with some identical content common on all screens, but unique content just for the call centre in one field, marketing in another and accounts in another, with meeting room bookings displayed at the front of the boardroom.
Education – Digital signage can be used to effectively communicate messages to staff, students and visiting guests in reception areas, staff rooms, common rooms, etc allowing only relevant audience content on the required screens.